Table of Contents

1. Overview
2. Client Background
3. The Challenge
4. TAYA’s SEO Plan
5. Results After 90 Days
6. Key Ranking Keywords
7. Why It Worked
8. What’s Next
9. Need Similar Results?

Overview

Most medical websites aren’t built for search engines — they’re built to look nice.
That was the case for our client: a well-respected orthopedic surgeon whose website had zero visibility and no traffic.

With a tailored SEO strategy focused on technical cleanup, content structure, and keyword mapping, we helped the clinic grow:

✅ +300% organic traffic in just 90 days
✅ Indexed pages grew from 20 to 120
✅ Qualified leads from Libya, Egypt, and KSA

Client Background

• Name: Dr. Abdullah Hammad, Orthopedic Professor

• Location: Alexandria, Egypt

• Target Audience: Libyan patients seeking joint surgeries

• Main Goal: Increase organic traffic and international leads

The Challenge

Before partnering with TAYA Agency, the client’s website suffered from:

• ❌ WordPress malware and spam URLs (e.g. /?y=)

• ❌ Weak or missing SEO structure (no metadata, sitemap, internal links)

• ❌ Duplicate and thin content

• ❌ Low website health score (32%)

TAYA’s SEO Plan

🔧 Step 1: Full Website Rebuild

• Rebuilt with clean Elementor setup

• Fresh theme with structured templates

• Hosted on Hostinger

• Migrated content manually (no plugin imports)

🔍 Step 2: Keyword Research & Content Planning

We targeted both English and Arabic keywords such as:

• hip replacement surgery Egypt

• orthopedic professor Alexandria

• جراحات المناظير في الإسكندرية

Site Structure:

• Homepage

• About the Doctor

• Joint Surgeries (with sub-pages)

• Success Stories

• Blog (with “Medical Tourism” category)

• Contact Page

🧠 Step 3: Technical SEO Fixes

• Cleaned sitemap + robots.txt

• Removed 300+ spammy URLs via GSC

• Fixed crawl errors and redirect chains

• Added alt tags and optimized images

• Structured clean 404 redirects

🔗 Step 4: On-Page SEO + Internal Linking

• Installed and configured Rank Math

• Focus keywords mapped per page

• Built smart internal links across services, blog, and contact pages

Results After 90 Days

Key Ranking Keywords

✅ “orthopedic professor in Alexandria” → #1
✅ “fracture treatment in Alexandria” → Top 3
✅ “joint replacement surgery Egypt” → Top 5
✅ “جراحات المناظير في الإسكندرية” → Top 3 Arabic keyword

Why It Worked

We didn’t just patch issues — we rebuilt everything from scratch with SEO-first thinking.

• Built trust via bilingual medical content

• Clear architecture and keyword mapping

• Focused on Google’s needs, not just design

What’s Next

We’re now launching Phase 2:

• ✅ Monthly SEO blog publishing

• ✅ Backlink campaigns (trusted medical directories)

• ✅ Multilingual FAQ section + schema markup

• ✅ Custom lead magnet targeting Libyan patients

Need Similar Results?

Want to know what SEO could do for your business?

👉 Request a Custom SEO Audit