Table of Contents

1. Why B2B SEO Audits Are Different

2. Our B2B SEO Audit Framework (7 Areas to Cover)

3. Bonus: Reporting & Next Steps

4. Final Thoughts

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Why B2B SEO Audits Are Different

A B2B SEO audit isn’t just a technical check. Unlike B2C websites, B2B sites often:

• Target smaller, more defined audiences

• Have fewer but more critical pages

• Depend on complex user journeys involving multiple stakeholders

• Focus on high-intent, low-volume keywords

That’s why traditional audit checklists don’t work. You need a B2B-specific approach that balances technical performance with buyer alignment.

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Our B2B SEO Audit Framework (7 Areas to Cover)

1. Technical Health Check

Run a complete site crawl using tools like Screaming Frog, Ahrefs, or Sitebulb.

✅ What to check:

• Broken links (404 errors)

• Redirect chains or loops

• Duplicate content

• Indexing and crawlability issues

📌 Use Google Search Console’s Coverage Report to identify any indexing anomalies.

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2. Core Web Vitals + PageSpeed

Google prioritizes user experience — and speed is key.

✅ Make sure:

• Pages load under 2.5 seconds

• CLS, LCP, FID all pass thresholds

📌 Tools to use:

• Google PageSpeed Insights

• GTmetrix

• Lighthouse (via Chrome DevTools)

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3. Mobile Usability

Mobile-first indexing makes this non-negotiable.

✅ Check for:

• Mobile responsiveness on all page types

• Clickable CTAs, tap-friendly forms

• No horizontal scrolling or hidden elements

📌 Use Mobile-Friendly Test inside GSC.

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4. Keyword Alignment

Most B2B websites target broad, irrelevant keywords. You need intent-aligned targeting.

✅ For each page:

• Identify one clear keyword tied to buyer stage

• Ensure it reflects actual B2B needs

🧠 Example:
Instead of “SEO services,” target “B2B SEO audit for SaaS companies.”

📌 Use tools like Ahrefs, KWFinder, and your own Search Console data.

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5. Content Gaps & Keyword Cannibalization

✅ Ask:

• Do you cover every stage of the buyer’s journey?

• Are multiple pages competing for the same keyword?

📌 Fixes:

• Merge duplicate-intent pages

• Add missing content for awareness, consideration, and decision stages

💡 Use Content Gap tool in Ahrefs or Semrush.

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6. On-Page Optimization

This is where many audits fail to go deep enough.

✅ Page by page, check:

• H1 = one per page, includes the primary keyword

• H2s support subtopics

• Meta title/description = unique and optimized

• Internal links = natural and relevant

• Images include ALT text with keywords

📌 Use Rank Math or Yoast SEO to guide you on-page.

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7. Conversion SEO (Most Overlooked!)

SEO should drive actions, not just traffic.

✅ Ensure:

• Forms are functional

• Thank-you pages are tracked

• Lead magnets are visible and valuable

• CTA buttons are placed smartly throughout the funnel

📌 Track everything in Google Analytics and use Hotjar to analyze user flow.

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Bonus: Reporting & Next Steps

No audit is complete without a priority roadmap.

🎯 Create a dashboard with:

📅 Re-run your audit every 3–4 months to maintain ranking momentum.

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Final Thoughts

An effective B2B SEO audit isn’t about checking boxes. It’s about ensuring:

• Your site is built for humans and crawlers

• Every page serves a purpose in the sales journey

• Your content is aligned with actual buyer needs

• Your SEO drives revenue, not just impressions

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📩 Want a hands-free B2B SEO audit?
TAYA Agency delivers full-service audits — from crawl to conversion.
👉 Request Your Free Audit Now